FeedMail Blog

Since its inception FeedMail has done processing on HTML content in feeds to ensure that it renders as expected in email form. At first this was fairly simple things like rewriting URLs to point to the correct location (many feeds use non-absolute URLs that won't work in email) but over time more complex transformations were added such as adding fallback content to media embeds without any. The full-text scraping feature requires even more complex processing as it requires stripping away most of the page and handling content that was designed for full-featured browsers. What changed? Recently FeedMail has migrated all HTML rewriting to use new infrastructure. This provides more flexibility and enabled new features (such as showing controls on all media embeds) and made our processing much more reliable. What does this mean to me? As a user you shouldn't see much difference. Overall the emails you receive should be better formatted but the difference will be subtle. Full-text sc